{"id":23389,"date":"2025-11-04T09:27:08","date_gmt":"2025-11-04T07:27:08","guid":{"rendered":"https:\/\/varsinais-suomi.kajahdusdev.fi\/egentliga-finland\/turism\/"},"modified":"2026-04-13T12:55:14","modified_gmt":"2026-04-13T09:55:14","slug":"turism","status":"publish","type":"page","link":"https:\/\/varsinais-suomi.fi\/sv\/egentliga-finland\/turism\/","title":{"rendered":"Turism"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”none” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ADD8E6″ scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”subpagebanner” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column left_padding_desktop=”50″ top_padding_tablet=”50″ bottom_padding_tablet=”35″ left_padding_tablet=”25″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_color=”#003554″ text_direction=”default”]\n

Turism och rekreation i Egentliga Finland<\/h1>\n[\/nectar_responsive_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”padding-5-percent” column_padding_phone=”inherit” column_padding_position=”left” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”20110″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” mask_enable=”true” mask_shape=”custom” mask_custom_image=”16792″ mask_size=”contain” translate_y_desktop=”50″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”20″ top_padding_tablet=”100″ bottom_padding_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”texticon” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner left_padding_desktop=”50″ right_padding_desktop=”50″ left_padding_tablet=”0″ right_padding_tablet=”0″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_direction=”default” class_name=”ph5″]Egentliga Finland \u00e4r ett livskraftigt och m\u00e5ngsidigt turistomr\u00e5de d\u00e4r sk\u00e4rg\u00e5rden, den maritima naturen och den levande stadskulturen bildar en unik helhet[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_margin=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”h2otsikkojapyoreakuva” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” 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Egentliga Finland lever p\u00e5 turism och dess m\u00e5ngfald<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Landskapets styrkor \u00e4r ett \u00e5ret runt-turistutbud, god tillg\u00e4nglighet och ett starkt servicen\u00e4tverk. Turismen \u00e4r direkt kopplad till m\u00e5len i Egentliga Finlands strategi 2040+: den st\u00e4rker landskapets livskraft, attraktivitet och h\u00e5llbarhet. <\/p>\n

I Egentliga Finland utvecklas turismen l\u00e5ngsiktigt och h\u00e5llbart. Sk\u00e4rg\u00e5rdshavet, nationalparkerna, kulturmilj\u00f6erna och den lokala maten \u00e4r dragningskrafter vars anv\u00e4ndning grundar sig p\u00e5 respekt f\u00f6r naturen och kulturarvet. Ansvarsfull turism syns bland annat i utvecklingen av \u00e5ret runt-turism, st\u00f6d f\u00f6r koldioxidsn\u00e5la f\u00e4rds\u00e4tt, tj\u00e4nsternas tillg\u00e4nglighet samt i att man vill dela turismens f\u00f6rdelar brett \u00f6ver hela landskapet. Utvecklingsarbetet g\u00f6rs i n\u00e4ra samarbete med kommuner, f\u00f6retag, regionala utvecklingsorganisationer och turistakt\u00f6rer. <\/p>\n

Turismen \u00e4r en betydande n\u00e4ring i Egentliga Finland b\u00e5de ur ekonomisk synvinkel och syssels\u00e4ttningssynpunkt. F\u00f6re pandemin var landskapets turisminkomst i genomsnitt 1,5\u20131,6 miljarder euro \u00e5rligen, och branschen sysselsatte direkt \u00f6ver 5 000 personer. N\u00e4r \u00e4ven de indirekta effekterna r\u00e4knas med stiger syssels\u00e4ttningseffekten till \u00f6ver 7 000 personer. Turismen st\u00f6der m\u00e5nga andra branscher och \u00e4r en central del av Egentliga Finlands livskraft, internationella synlighet och framtida tillv\u00e4xtm\u00f6jligheter.[\/vc_column_text][vc_column_text css=”” text_direction=”default”]\n

Turismforum<\/h3>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Varsinais-Suomen matkailufoorumi on matkailusektorin yhteisty\u00f6verkosto, joka tukee maakuntastrategian tavoitetta vetovoimaisen ymp\u00e4rist\u00f6n ja matkailun synergiasta sek\u00e4 edist\u00e4\u00e4 Varsinais-Suomen matkailuelinkeinon tiekarttaty\u00f6n toteuttamista. Yhdess\u00e4 kest\u00e4v\u00e4\u00e4 kasvua 2.0 -matkailun tiekartan<\/a> tavoitteena on kest\u00e4v\u00e4n matkailun kasvun varmistaminen koko maakunnassa.<\/p>\n

Varsinais-Suomen matkailun tiekartan toimenpideohjelma koostuu menestyv\u00e4n matkakohteen ekosysteemin johtamisesta ja kolmesta toiminnallisesta kokonaisuudesta, joiden kautta vastataan alueen matkailun kehitt\u00e4misen tavoitteisiin, haasteisiin ja mahdollisuuksiin. Jokaiselle toimenpideohjelmalle on m\u00e4\u00e4ritelty tarkemmat konkreettiset toimenpiteet sek\u00e4 tavoitteet. Kehitt\u00e4misen toimenpiteet ja tavoitteet ohjaavat kaikkia alueen toimijoita.<\/p>\n

Tiekartan kolme painopistealuetta ovat:<\/strong><\/p>\n

    \n
  1. Menestyv\u00e4n matkakohteen ekosysteemin johtaminen<\/li>\n
  2. Toiminnalliset kokonaisuudet ja konkreettiset toimenpiteet<\/li>\n
  3. Kehitt\u00e4misen tavoitteet ja mittarit, jotka ohjaavat alueen toimijoiden ty\u00f6t\u00e4<\/li>\n<\/ol>\n

    Varsinais-Suomen matkailu kehittyy kolmen p\u00e4\u00e4periaatteen mukaisesti:<\/strong><\/p>\n

      \n
    1. Maakunta on omaleimainen ja siksi houkutteleva matkailualue<\/li>\n
    2. Varsinais-Suomi on ymp\u00e4rivuotinen matkailualue<\/li>\n
    3. Alue on hyvin saavutettava matkailualue<\/li>\n<\/ol>\n

      L\u00e4pileikkaavina teemoina matkailun kehitt\u00e4misess\u00e4 ovat digitaalisuus ja vastuullisuus, jotka mahdollistavat kest\u00e4v\u00e4n kasvun ja palvelujen parempaa saavutettavuutta.<\/p>\n

      Tiekartassa on maakunnalliset k\u00e4rkiteemat, jotka ohjaavat matkailun kehitt\u00e4mist\u00e4 tulevina vuosina:<\/strong><\/p>\n

        \n
      1. Yritysten tukeminen ja rahoituksen tehostaminen<\/li>\n
      2. Tiedolla johtaminen<\/li>\n
      3. Infraan ja yhteyksiin vaikuttaminen<\/li>\n
      4. Destinaation myynti, markkinointi ja br\u00e4nd\u00e4ys<\/li>\n
      5. Ty\u00f6voiman saatavuus<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#FAD577″ scene_position=”center” top_padding=”50″ bottom_padding=”50″ left_padding_desktop=”50″ constrain_group_2=”yes” right_padding_desktop=”50″ top_padding_phone=”30″ bottom_padding_phone=”50″ left_padding_phone=”30″ constrain_group_6=”yes” right_padding_phone=”30″ bottom_margin=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”yellow3columns” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_color=”#003554″ text_direction=”default”]\n

        V\u00e5rt turistmaterial<\/h3>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”50px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”50″ constrain_group_100=”yes” bottom_padding_desktop=”50″ left_padding_desktop=”30″ constrain_group_101=”yes” right_padding_desktop=”30″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#FDEABB” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_color=”#003554″ text_direction=”default”]\n

        F\u00e4rdplan f\u00f6r turism i Egentliga Finland<\/h4>\n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” text_color=”#003554″ text_direction=”default”]F\u00e4rdplanen \u00e4r ett verktyg som samlar turistakt\u00f6rerna och vars uppgift \u00e4r att fungera som gemensam riktlinje i turismutvecklingsarbetet och \u00e5stadkomma resultatinriktat utvecklingsarbete f\u00f6r turistn\u00e4ringen. Utg\u00e5ngspunkten \u00e4r att \u00e5tg\u00e4rderna genomf\u00f6rs i samarbete mellan en bred grupp akt\u00f6rer med beaktande av deras egna m\u00e5l och prioriteringar. F\u00e4rdplanen genomf\u00f6rs b\u00e5de av offentliga akt\u00f6rer och branschens f\u00f6retag, och en del av m\u00e5len och \u00e5tg\u00e4rderna kan tillgodoses med extern projektfinansiering. F\u00e4rdplanen har utarbetats vid en tidpunkt d\u00e5 turismen befunnit sig i en akut kris till f\u00f6ljd av coronapandemin. <\/p>\n

        F\u00e4rdplanens \u00e5tg\u00e4rder genomf\u00f6rs av regionala utvecklings- och f\u00f6retagstj\u00e4nstakt\u00f6rer, Visit-organisationer samt turismforumets ruttgrupp. Arbetet koordineras av f\u00e4rdplansarbetets styrgrupp som s\u00e4kerst\u00e4ller att utvecklings\u00e5tg\u00e4rderna framskrider konsekvent och i samarbete till hela landskapets b\u00e4sta.[\/nectar_responsive_text][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”F\u00e4rdplan f\u00f6r \u00e5ren 2021\u20132027″ url=”https:\/\/varsinais-suomi.fi\/liitto\/organisaatio\/aineistopankki\/varsinais-suomen-matkailun-tiekartta-2027″ aria_label_text=”Linkki Varsinais-Suomen matkailun kehitt\u00e4misen tiekarttaan”][\/vc_column_inner][vc_column_inner top_padding_desktop=”50″ constrain_group_100=”yes” bottom_padding_desktop=”50″ left_padding_desktop=”30″ constrain_group_101=”yes” right_padding_desktop=”30″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”20px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#FDEABB” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_color=”#003554″ text_direction=”default”]\n

        Rekreation<\/h4>\n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” text_color=”#003554″ text_direction=”default”]Naturen i Egentliga Finland erbjuder m\u00e5ngsidiga rekreationsm\u00f6jligheter i den maritima sk\u00e4rg\u00e5rden, p\u00e5 vildmarkslika myromr\u00e5den och i kulturmilj\u00f6m\u00e4ssigt unika milj\u00f6er. Rekreationsomr\u00e5dena och -platserna fungerar som en stark och attraktiv grund f\u00f6r turismen och som platser f\u00f6r vardagsmotion f\u00f6r v\u00e5ra inv\u00e5nare. Rekreationsomr\u00e5den och -platser underh\u00e5lls och sk\u00f6ts b\u00e5de av kommuner och f\u00f6reningar, f\u00f6r att inte tala om det omfattande n\u00e4tverket av f\u00f6retagare som erbjuder tj\u00e4nster. En viktig stomme f\u00f6r rekreationsomr\u00e5dena utg\u00f6rs \u00e4ven av de nationalparker som Forststyrelsen uppr\u00e4tth\u00e5ller<\/a>. Uppgifterna om rekreationsomr\u00e5den och -platser i Egentliga Finland har centralt samlats i tj\u00e4nsten Virma Kartta<\/a>, som kontinuerligt kompletteras och underh\u00e5lls. <\/p>\n

        Oavsett om du \u00e4r friluftsm\u00e4nniska<\/strong> eller tj\u00e4nsteutvecklare<\/strong> hittar du anv\u00e4ndbar information om rekreationsplatser och rutter i Egentliga Finland \u00e4ven p\u00e5 Lounaistietos webbplats.<\/a>[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner top_padding_desktop=”50″ constrain_group_100=”yes” bottom_padding_desktop=”50″ left_padding_desktop=”30″ constrain_group_101=”yes” right_padding_desktop=”30″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#FDEABB” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” text_color=”#003554″ text_direction=”default”]\n

        Ruttgruppen i Egentliga Finland<\/h4>\n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default” text_color=”#003554″ text_direction=”default”]Ruttgruppen har verkat sedan 2017 som en informell utvecklargrupp. M\u00e5let med ruttgruppens verksamhet \u00e4r att \u00f6ka informationsfl\u00f6det och samarbetet mellan parter som arbetar med och utvecklar friluftsrutter (cykel-, g\u00e5ng-, vandring- och paddlingsrutter). <\/p>\n

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